About

A boutique studio for padel businesses.

Padel Craft Studio is a digital product factory for clubs that want to raise the bar. We combine strategy, design and code to build tools that fit your operation like a glove.

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Designed and built for humans.

AI accelerates us. Humans decide. Every product we ship is opinionated, on-brand and built to be used by real reception teams, real coaches and real members.

About Me

Sofía Taibo Urquía

Business Innovation and Growth Strategist

Skill Set

Club Manager Program (PadelMBA)
No-code and Vibecoding (Nocode Hackers)
Design Thinking & Lean Startup
Product Management & Digital Business (ISDI)

Hi, I'm Sofía — an innovation and digital strategy expert, now applying over 10 years of experience to the world of padel.

After a decade working with companies, startups, and entrepreneurs to build digital products and new business models, I decided to bring that mindset into a world I truly love: padel.

In recent years, I've focused on helping clubs and padel communities grow through innovation, digital tools and business strategy. My work has included:

Designing value propositions and service models for new clubs
Enhancing the player experience and building strong communities
Optimizing revenue streams
Implementing digital tools and no-code technology

Whether it's helping a small club define its growth strategy or building a digital experience to boost player engagement, I love working side by side with teams to bring ideas to life, test fast and deliver real impact.

My approach? Think clearly. Build fast. Iterate smart.

Because padel is growing — and so should the way we manage and innovate within it.